Who Pays for Professional Photos in Home Sale?

The Agreement Between the Agent and the Seller

The first thing to consider is the agreement between the agent and the seller. Some agents may include professional photos as part of their marketing package, which means they will cover the cost of hiring a photographer and editing the photos. This is usually done to show their commitment and professionalism, and to gain a competitive edge over other agents. However, not all agents offer this service, and some may charge an extra fee for it. If you are a seller, you should ask your agent about their marketing plan and who pays for what. You should also read the listing agreement carefully and make sure you understand the terms and conditions.


The Market Conditions

The second thing to consider is the market conditions. Depending on the supply and demand of homes in your area, you may need to invest more or less in marketing your property. If you are selling in a seller’s market, where there are more buyers than sellers, you may not need to spend a lot of money on professional photos. Your home may sell quickly and for a good price, even with average photos. However, if you are selling in a buyer’s market, where there are more sellers than buyers, you may need to stand out from the crowd and impress the potential buyers with high-quality photos. Professional photos can help you attract more attention, generate more interest, and justify a higher asking price.

The Type and Condition of the Property

The third thing to consider is the type and condition of the property. Some properties may need professional photos more than others, depending on their size, style, features, and flaws. For example, if you are selling a luxury home with stunning views, spacious rooms, and elegant details, you may want to hire a professional photographer who can capture the beauty and sophistication of your home. On the other hand, if you are selling a fixer-upper with outdated appliances, worn-out carpets, and cracked walls, you may not benefit much from professional photos. In fact, they may highlight the defects and turn off the buyers. In this case, you may be better off focusing on the potential and the value of the property, rather than the appearance.

The Expectations of the Buyers

The fourth thing to consider is the expectations of the buyers. Nowadays, most buyers start their home search online, where they can browse through hundreds of listings and photos. They can also compare different properties and narrow down their choices. Therefore, you need to make a good first impression and catch their eye with your photos. However, you also need to be realistic and honest with your photos. You don’t want to mislead the buyers or disappoint them when they see your home in person. You want to show them the best aspects of your home, but also the true aspects. Otherwise, you may waste your time and money on photos that don’t match the reality.

How to Decide Whether to Invest in Professional Photos or Not

So, how do you decide whether to invest in professional photos or not? There is no definitive answer, as it depends on your specific situation and goals. However, here are some general guidelines that may help you:
– If you have a limited budget, you may want to save money on professional photos and use it for other expenses, such as repairs, staging, or closing costs. You can still take decent photos with your own camera or smartphone, as long as you follow some basic tips, such as using natural light, cleaning and decluttering the space, and choosing the right angles and perspectives.
– If you have a flexible budget, you may want to invest in professional photos and see it as an investment that can pay off in the long run. You can hire a reputable photographer who has experience and expertise in real estate photography, and who can produce high-quality photos that showcase your home in the best possible way. You can also ask your agent for recommendations or referrals, as they may have contacts or discounts with photographers they work with regularly.
– If you are unsure about whether to invest in professional photos or not, you may want to consult with your agent and get their opinion. They can advise you on what works best for your property and your market, and what the buyers expect and prefer. They can also show you some examples of their previous listings and how the photos affected the outcome of the sale.


Professional photos can be a valuable tool in marketing your home and selling it faster and for more money. However, they are not a one-size-fits-all solution, and they may not be necessary or beneficial for every property or situation. Therefore, you need to weigh the pros and cons of investing in professional photos, and consider the factors that influence your decision, such as the agreement between the agent and the seller, the market conditions, the type and condition of the property, and the expectations of the buyers. You also need to communicate with your agent and get their input and guidance on how to make the best choice for your home sale.






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